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This web site ice-shackletonmovie.com has the following on the site, "In Search of the Endurance." We noticed that the website also said " Celebrating Ernest Shackletons epic Endurance expedition." It also said " Ice is based on the greatest survival story in history, Sir Ernest Shackletons 1914 Trans-Antarctic Expedition. When their ship, the Endurance, goes down in the pack ice of the Weddell Sea, the men of the expedition are left adrift on the ice, where they face certain death. Shackleton must rise to a challenge that is all but impossible." The header had ICE as the highest ranking optimized keyword. It is followed by ICE project, Ernest Shackleton, and 1914 Endurance expedition which isn't as ranked as highly as ICE. The next words ice-shackletonmovie.com used was Ice Heroes Campaign. Ice the Movie was included but will not be seen by web engines.